General | Types | Advantages | When to Use

General

In general, mobile vouchers are issued to increase sales and promote customer loyalty. The goals of mobile voucher and discount campaigns are usually the same and can include

• Encouraging repeat business
• Increasing product awareness
• Incentivise customers to try a new product or service
• Selling overstocked products at a discount
• Target specific hard to reach markets
• Softening the blow of increased prices to a loyal base
• Launching a new marketing campaign
• Cross selling similar products / services
• Quickly responding to competitors offers

Types of Mobile Voucher

There are many different types of Mobile Voucher, including the following –

• Money off
• Free
• BOGOF – Buy One Get One Free
• Multiple Purchase – buy 5 get 20% discount
• Time Sensitive – purchase before the end of the month to receive…
• Cross-Selling – you recently purchased X which entitles you to Y at £Z
• Geographically Specific – you are invited to attend the launch of our London store

Mobile Voucher Advantages

• Drive traffic to stores/events/attractions/services
• Add value to a purchase
• Direct discount to the consumer
• Highly targeted marketing
• Viral forwarding of offer

When to use Mobile Vouchers 

Increasing product sales is the main objective of MMS vouchers and discounts, but marketers also have a number of specific uses for them, including:

• Introducing new products. Sampling is the most dramatic way to get your new product into the hands of prospects, but is costly. MMS Vouchers and discounts are an alternative.
• Instigating Multi Purchase. Marketers have found that by getting your resale channels and consumers to purchase multiple items they have no room to stock or purchase competing products. MMS Vouchers and discounts are a reliable method of instigating bulk purchases.
• Trial Introduction. Whether your product or service is new or old, MMS vouchers and discounts can create a desire to trial a product to a new target audience.
• Support your distribution partners. Once you have sold your products into distribution you can use Mobile Vouchers and discounts to ensure consumer / end user demand.
• Database development. Marketers continually require new prospect databases and to increase the size of their existing lists. By offering a MMS product discount you can capture your prospect data prior to sale and increase your future audience.
• Improve attendance at events. The best way to attract people, of course, is to offer the right product to the right audience at the right price and make sure everybody knows about it. Sometimes, as you know, it’s not so simple and brand/sales/sponsors need a boost.