General

In general, mobile vouchers are issued to increase sale and promote customer loyalty. The goals of mobile voucher and discount campaigns are usually the same and can include Encouraging repeat business Increasing product awareness Incentivise customers to try a new product or service Selling overstocked products at a discount Target specific hard to reach markets Softening the blow of increased prices to a loyal base Launching a new marketing campaign Cross selling similar products / services Quickly responding to competitors offers