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MMS Mobile Marketing Technical |
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MMS can be thought of as a highly developed extension of SMS and therefore is easy for current mobile phone users to adapt to. Each message is a multimedia presentation in a single entry rather than a text file with attachments, and it is therefore a simple and user friendly method of sending messages containing multimedia content.
MMS is bearer independent. This means it is not limited to GSM or WCDMA networks.
The number of MMS enabled handsets introduced to the market has increased rapidly to the point where, by default, most new handsets sold from 2004 are MMS compatible.
However, handsets that are not MMS compatible (those marketed to the elderly or sub teens) will continue to be used. If an MMS is sent to a handset that is not compatible, the end user will receive an SMS notifying them that they have received an MMS. The MMS can then be retrieved from a specified website where it is stored.
Most new handsets sold from 2004 are MMS compatible MMS differs entirely from SMS, and is based not on SS7 but on IP signalling standards and internet content standards such as JPEG and MPEG for images and video.
Wizemobile MMS Mobile marketing messages utilise Synchronized Multimedia Integration Language, an XML-based language that controls the layout of the MMS by piecing together media files in the order that the end user sees, and combines them into a single stream. This is so the display is properly time coordinated and synchronised.
Although there is no specified maximum size for an MMS, in practice, most MMS enabled handsets will accept messages between up to 100Kb in size, all Wizemobile messages are below 100Kb to ensure maximum deliverability.
By the unique method that Wizemobile send your MMS Mobile Marketing Messages there is no Network Operator charge to the recipient receiving them.
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